Human nature too much, but I think few know enough to use, I will combine the jokes and stories to explain and remember where we talk about human nature, and our philosophy and our sales promotion related to the purpose.
understanding of human nature, is a ready basis for marketing, for marketing in terms of: do without two important aspects mm to understand human nature and the familiar nature of the product, but without understanding the market in terms of people or groups demand, if for marketing or advertising, operating markets, and even a book, write songs hh Whatever you do, do not understand human nature and success will be contrary.
human nature, by definition, people are born original character, characteristics, and born with the quality, ethics.
Today, I will use straightforward language to talk about human nature and the relationship between marketing.
one,
a crossroads in a city mouth, occurred in a car accident, just a few minutes, watch the people around a good multi, some people continue to say optimistic , The crowd heard him, and immediately flashed a no fewer than ten times, which implies the marketing can be the road, I do not know whether it considered? to watch the curious, but also for the victims of the curious.
this joke, all reveal a nature, but for all a person’s nature, that is, mm curious p90x,
about one mm of human nature curious, you can use people’s curiosity to make the product marketing, many people have been intentionally or unintentionally exploit people’s curiosity heart, if your advertising and presentations with people who want to know the contents do not know, you people’s curiosity has been applied to attract more attention of the group.
such as: Mr. Ye had planned Star abducted Zhao, consumer groups ignored, was finally shot dead out of the very injustice mm).
such as: street vendor’s sale of drugs in rivers and lakes (leaving aside the genuineness of drugs), to see several of his body while, people came up, and then began to sell his br> Also, in the United States, Florida, municipal government ready to expand the city square, the demolition work to do to prepare are of a floc, but in the end due to a tall statue and could not carry too much freight delays caused by the expansion work can not be carried out, when young people take the initiative to find a municipal department, agreed to be responsible for the demolition and removal of this statue, cut costs only half of the original, but the statue can not control the ultimate usefulness of the government and to provide the required help, the government department, of course promised him, young people immediately begin demolition work, he bought a large lot surrounded by canvas and form a large bronze statue of a pocket, and let the government invited the army responsible for guarding the demolition Square, so as people saw the bronze statue of a mysterious and ambiguous demolition work, did not know what to do inside, so aroused the concern of many, many people, one night, a tramp away secretly infiltrated the inside of the copper site, a look at the original home of some fine copper medals and commemorative coins, such a mass 10 10 Fax 100, we are waiting for sales of the day, the results can imagine conceivable.
Now, we want to distribute their products, if promotion, may wish to recruit children with attractive point there was discussion of a foreign economist in the 21st century is the people’s attention, who can be successful! more friends willing to learn to use one of human nature,
had such a story, I wonder if we see no.
a deliberate mistake in advertising, on a word, the result that many people have come to the store to buy goods, some advice, wrong word, he said with a smile on purpose, others thought I was stupid, I would like to find cheap here, but I do not know my profit, sales have been good results.
here again demonstrate the common nature of a mm > almost all have a greedy nature, but is there nothing like the big corruption especially greed.
even do a factory in a small street activities, complimentary gifts, and sometimes I also encountered concern what people are greedy, except monks or nuns, then what is to see Leslie Marx and the people do, not greedy real substance.
many units are now also taking advantage of people’s Buy 2 Get 1, buy a few gifts a few, 1 fold, have benefited from corruption in the interpretation of the legend
fact, in the marketing process, we can use this.
to see what your customers greedy ?
like what?
do not need to study what he needs is not necessarily the most greedy!
thoroughly studied, symptomatic under , who is second nature mm greed.
Third, let’s talk about the third human nature. joke mm wife: What we did not change, but you had people learn ah! it is not difficult to see another person’s nature mm comparisons. comparisons in the process of doing marketing or advertising is more commonly used in publicity, the usual business skills to sell a commodity at the time the variety show three grades, and then use the consumer mental comparisons, promote the purchase of mid-range or high-end products, to achieve the purpose of profit. have a friend selling household appliances, an amplifier, in fact, 300 and 800, in practice, there is no greater difference, but often, and Recommended amplifier 800 consumers, must be described as a statement: backward, if you allow the economy, you should pay attention to this more than 1,000, this product durable, good-looking place at home, you will know is to see offers for higher quality appearance hh most, while sales of at least a 300, so the sale can take advantage of people’s constant comparisons of wages and benefits, so the management must be , and with all our activities are related, we do not say anything else, many of the current ads are unknowingly applied human nature, even some of the best-selling products are not adjusted sales hot, and people are nature inseparable relationship. By the way we understand human nature also looking for a spouse, job, work, anything in life is beneficial, the key to how you apply!
four, place, that place is simply heaven, ah, ah sea, river, ah, so what to Han, the opportunity had to go money to show off, I’ve met beautiful guy has to show off, we are constantly selling themselves to others, then why people do want to show off to their advantage: the existence and value, br> referred to above is word of mouth marketing, it’s everywhere, we illustrate what hh-called word of mouth marketing, is: to provide something to the people (originally), so that they can discuss your products and services to help more easily reputation the generation and dissemination. turn on the TV is visible advertising, the way to work the body advertising, signs advertising such as car, the elevator is the Focus ads, go to a toilet or a rise of ad-hh traditional advertising and then precisely subdivided, still widely advertised there can be no talk about the development of marketing, but remember: word of mouth marketing you must understand the needs of your target consumer, they only understand the language and use them the way they communicate with them, you can gain a more accurate word of mouth marketing, I just need to hear: you look after my health effects, a sub-yang than a good staff, enthusiastic p90x, top one of the beautiful, then how come the coach, then how come the drills, then how come the device .. . heard these you happy? (I am even more pleased)
five story: Xiao Zhang in a school teacher, who’s very handsome long, but as long as a tense, speaking on stuttering. Once examiners, he found a Students find the answers down open book, he pointed to cheating angry student said: six students hh joke revealed another person’s fear of nature mm heart. nearly, close to New Year, there has been such a mall one thing: a women in mall found that their money does not carry the 300, he have been found to have a gentleman standing on their side, not far from a counter to buy something, try holding the idea so she went around the man said: , the man hurried in his pocket money, Ms. ran a hh more slips did not expect is that the woman found the money in the addition of 300 100hh seems, the thief is the biggest fear of the heart, imagine it is certainly a first offense. fear the heart should be a minimum value of 100 money? In fact, far beyond the target mm to, in the event of the SARS epidemic, the country does so even a return to public fears, the fear does not matter, and sell drugs in the first laugh ( Herbal Medicine, part of the company’s production and sales of proprietary medicines, etc.), and later selling masks, disinfectant laughed, and later even sell incense, selling vinegar also laughed, and then later, selling sporting goods laughed hh Of course, because this fear restaurants, shops and many businesses are crying
gym visitors and the fear is that members do fear for the future, some people worried about fat again, had to adhere to, some people worry that finally practice muscles did not, many members adhere to a long exercise, get rid of some of the problems and bad habits, fear, fear of recidivism, and so everything is heart, I believe we should know if you go to marketing a?
above, we of five, the hearts of consumers, now the head, you want to grasp all that is possible, but by understanding human nature, you can attract the most consumer groups will be enough.
now do marketing and advertising planning are easy to make the same mistake was not understand human nature, thinking their own thoughts and ideas are the best, the market is testing creative marketing and advertising the sole criterion for success!
subconscious
subconscious mind is not to be dominated by a kind of perception, is that you unconsciously produced, such as when someone attacks you when you first protect your head, when your hands are a bit hot The first is between the hands on top of your ears. like these are part of the subconscious to control the human brain to accomplish tangible or intangible actions.
fitness industry, as our membership consultant also can use the subconscious to be sold when you face the customer when the customer does not know you, but do not understand you, in the person’s subconscious, he is in preparedness, self-protection status, we must pass some of the language and a number of actions to eliminate the customer’s subconscious so as to reach the customer can accept you, accept your products, your club fact eliminate the subconscious is not difficult, but the reception in the process we often add some action and some language. < br> every one of the following description we use the subconscious to do the following sales.
everyone living in reality, illusory Jiaoren loss of self, as people do not know what to do then, when a people into such a fantasy which will be dominated by the subconscious, this is someone else’s language or actions dominate your subconscious and this is called hypnosis in psychology at the club we do, when to do sales Many of the membership would be no attention to this point, the general sales skills I’m not speaking here of those who can find their own, I say the next major piece of the process we are talking about a single, general orders are in the discussion areas to talk about or office, for consumers veryge, such an environment, such as music, such as light, so rich curriculum has called him into a fantasy which, if the customer has been nearly half-hypnotic state, this time we need to The membership consultant for the impact of body and language, allow customers to completely hypnotized, until pay to do card at this time may have a lot of people will say, I say myth, huh, huh! fact that each of us have been hypnotized by the subconscious Shopping especially the female consumer, when he was in a special environment, this special is the lighting, music, interior decoration, etc. by a shopping guide staff to introduce you to most people, the ability to dominate in the economic situation would go purchase, but after buying, especially out of the store, to home, I felt regret it, buy it back later is not useful, the feeling is kind of a waste, but do not know why they would buy, and I believe that we have had such experience it! in our sales training which is called the impulse of these consumers, indeed, but the reason is because the subconscious impulse to dominate others. then say come back, when we discuss areas and customers in the negotiations, in fact, just as Like that example, sales personnel must be learned through the skills of the dominant unconscious, in fact, we would often find that when the membership with the customer after the customer has visited a lot of interest, and feel he will do, because For some reason he needs to go through tomorrow, but the sales staff did not retain the customer through the sales skills, or to pay part of the deposit, so customers back, membership will no longer wait this out of clients. Why is this so, in fact, very simple, is not the reason the club, but he was in a semi-hypnotic state, while the sales staff did not put him through some techniques to keep when he was out of the club who, small winds, suddenly he was from the unreal them into a reality, then he would say, but non-essential products, so should use the subconscious to complete our sales, but some customers really need so they are not dominated by the subconscious. that what we should say so, do anything at all First we should enrich our body language, fitness sport or passion is the United States must be, and remember that people tend to charm this time completely out of play, followed by the language of recognition and praise for existing members, such as: I believe that you are sure your fitness program, I believe you are an affirmation of our environment and fitness programs is that you need, I believe you after the effect of exercise more than your imagination and some terms that you look at our how to enjoy their membership and self-confidence ah / You see how their muscles are the envy of it and other people (for details see intimate terms) Finally do not forget us smile, smiling angel let him gladly accepted, let him feel your heart and warm, but our laughter is not giggle …..< br> good! the next time I want to ask our membership consultant, when we discuss the time, a round table, 3 chair. where do you customers, but it is what it did in fact many people act on their own so do not think that, in fact, this is the person’s subconscious mind to eliminate the best way to prevent general, we let the customer do in the middle of the seat, on behalf of the customer first, he might not come out to detect, but his subconscious is perceived to be, we need to re-sell them to the customer’s subconscious mind to eliminate layers of preparedness, rather than increase. then this time membership to do what it? Some people say that sitting on the right, some said to sit on the left. In fact, I know that old saying we had to do where. This time someone is asked, sitting on the left, what kind of position that a better arrangement? membership consultant I found that many customers like to sit opposite trx, the feeling is like face to face interviews. In fact, do face to face is the most taboo in psychology and I give an example to understand why everyone can not do the opposite of the customer. If the customer is a person you like, he was sitting across from you has been watching you, you will be the nerve to do, do not! empathy, the This is the reason, when a relatively long eyes, the defense will call the customer to enhance the psychological, at the same time achieve the effect of hypnosis. So what we are sitting in the seat? We should take the customer on the left 45-degree angle, and and customers The distance should be maintained for more than 20 cm.
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